Studio Activity

Recent work and studio notes

Mar 2025

Wildwood Coffee Packaging System

Brand identity and packaging for a local roastery

A complete visual world for a small-batch coffee brand, from logo to label system. The packaging uses textured paper and burnt orange accents to evoke craft and locality.

Jan 2025

Atelier Noma Visual Storytelling

Art direction and social media templates for a ceramic studio

A narrative-driven visual system blending editorial layouts with hand-drawn elements. The art direction focuses on storytelling through process shots and material close-ups.

Nov 2024

Harbor Music Festival Identity

Logo system and brand guidelines for an independent music event

A modular logo system that adapts across posters, stage screens, and merchandise. The palette mixes deep forest green with burnt orange, echoing the coastal setting.

Sep 2024

Moodboard Workshop for Emerging Designers

A hands-on session on building visual narratives

A practical workshop where participants explored color palettes, typography pairings, and texture references. The goal was to help designers translate personal taste into a structured visual direction.

Jul 2024

Portfolio Review Sessions

One-on-one feedback for independent creatives

A series of portfolio reviews focused on narrative clarity and visual consistency. Each session ended with a clear set of next steps for refining the presented work.

Studio Timeline

Milestones from the first sketch to the finished identity

A record of the projects, collaborations and turning points that shaped the practice since the studio opened its doors.

2019

Studio founded as a one-person practice

Started with a single desk, a scanner and a stack of sketchbooks. The first commissions were logo marks for local authors and a poster series for a small theatre group.

2020

First complete brand identity delivered

A full visual world for a local coffee roastery, covering logo, packaging, colour palette and typography. The project set the template for how the studio works today.

2022

Expanded into editorial and art direction

Began working with musicians and cultural projects on visual storytelling. Introduced social media template systems and short brand guideline documents as a standard deliverable.

2023

Launched portfolio reviews and moodboard workshops

Started offering one-on-one portfolio reviews and hands-on moodboard workshops for emerging designers. The sessions focus on narrative-driven design and finding a personal visual voice.

2024

Rebranded the studio under the Roby Wolf name

Consolidated the practice under a single identity, bringing together brand design, illustration and creative direction. The studio now works with authors, food entrepreneurs and independent cultural projects across the region.

Conversations

Client correspondence and studio notes

Recent exchanges about ongoing projects, feedback rounds, and upcoming collaborations.

Wildwood Coffee — packaging revision

From: Marcus at Wildwood Coffee

2 hours ago

The new label mockups look great. We especially like how the forest texture carries through to the side panels. Could we see one more variation with the burnt orange accent on the bag closure?

Atelier Noma — moodboard workshop follow-up

From: Elena, ceramic artist

Yesterday

Thanks for the workshop notes. The material close-ups and process shots you suggested are already shaping our next Instagram series. The serif pairing works perfectly with the clay tones.

Harbor Festival — guideline draft

From: Dana, festival coordinator

3 days ago

The modular logo system is exactly what we needed for the stage screens and merch. The guidelines document is clear enough for our volunteers to apply without confusion.

Portfolio review — emerging designer

From: Sam, illustration student

1 week ago

The review session was really helpful. Your notes on narrative structure in my portfolio made me rethink how I sequence my projects. I've already reorganized the first three case studies.

Local food brand — initial consultation

From: Priya, small-batch preserves maker

2 weeks ago

Loved the examples you shared during our call. The hand-drawn typography direction feels right for our farm stand packaging. Looking forward to the first logo sketches.

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